Neuroscience, Psychology and Why Storytelling is Serious Stuff
Empathy, Neurochemistry and the Dramatic Arc by Casebeer & Zak
Something Startling This Way Comes Wonder and Story
The Power of Story– Great little video on why we remember stories
1940s Experiment on the Human Urge to Tell Stories (you can try it out!)
Chip & Dan Heath Made to Stick Great read, useful!
Winning the Story Wars Free webinair and slide set from Jonah Sachs